Why should a business or a service provider have a website? More specifically, why do small businesses or service providers need a website?
Here is a run-down of the top reasons why your business needs a website:
1. It’s an easy way to gain credibility
Credibility and reputation are important for surviving in the business world. In the past, local services only needed to ask their customers to recommend them to a friend in order to market themselves. However, times have changed. It’s no longer viable for a small business to ignore the need to have a presence online.
Nowadays, if you are a small business, you need a website. Otherwise, you risk looking like a tiny operation that isn’t going to be able to deliver great service. Having a professional-looking website is a very simple way of boosting your reputation. Potential customers are increasingly tech-savvy, and before trying out a small business or service provider, the first place most people turn is the Internet. If you don’t have your own website, but your competitors do, potential customers will start to wonder why.
2. Facebook alone doesn’t cut it
Many small businesses ask the question: ‘do we still need a website if we are active on social media?’ The short answer is ‘you absolutely do’. Of course, the sheer numbers of people who use social media sites mean they can be a great way of accessing new customers. But, for a small business, it can be very difficult to cut through the noise. Platforms like Facebook now have over 1.59 billion users, so competition for likes and clicks is fierce among businesses. Therefore, it is dangerous to see social media profiles as a good substitute for your own website.
There are a number of drawbacks to only using social media to promote your business online. Firstly, social media sites regularly change their algorithms, and this can affect the reach of your posts. Unless you have a lot of spare time to dedicate to understanding these changes, it’s not a great idea to only rely on Facebook and Twitter to promote your business. Don’t be deceived into thinking that your business is reaching a large audience just because Facebook has a large number of users.
It takes just minutes to set up a Facebook page or a Twitter account, and anyone can make one. If your only online presence is a free-to-use social media account, potential customers may become suspicious of your trustworthiness as a business. Having a comprehensive and informative website, that goes into detail about your business, is a great way of quickly establishing trust among potential customers. After you have established your website, you can use social media to compliment your web presence rather than as a substitution for it.
It can be difficult if you are a local service provider to differentiate yourself from the competition in your area. From the perspective of a consumer, it can be very tricky to find the right professional for their job. Often the only information consumers can base their decision on is the price. It can be hard to know what the quality of the work will be.
A great solution to this problem is to build a website that showcases your work. The easiest way of doing this is to display images of jobs you have already completed. As a local business, you need a website to give you this competitive edge against other local services. By including images of the jobs you have already successfully finished, a potential customer is much more likely to have the confidence to book you for their project.
4. Unless you’re online, customers won’t find you
When was the last time you trudged through a phone book to find a local service? Those days are long gone. Instead, the smartphone has taken over, and now it completely dominates how people access the Internet. An enormous 70% of adults in the UK own a smartphone. That figure rises to 90% when you focus on 16-24 year-olds. Crucially, they’re not just using their phones to take selfies with. For banking, shopping, and booking appointments, young people especially now turn to their phones first. Thinking digitally is essential for small businesses to succeed in the long run. For that reason, investing in a website for your small business sooner rather than later is the smartest way of tapping into a younger audience.
You need a website in order to compete with those local services that are already targeting customers through the web. Speed, efficiency, and ease of access are all top priorities for consumers looking for a local service. If a customer can quickly fill out an online form to book the service they need, they are far more likely to book than if they need to speak to someone directly.
Consider how much you are spending on other non-digital channels. Other forms of advertising like local newspaper adverts, or printing and delivering leaflets to people, do not come cheap. These methods also have some major disadvantages. They don’t offer you the opportunity to target specific demographics. You can’t know how many people are viewing your adverts. Having a website offers you fantastic opportunities to get to know your audience. Ultimately, this gives you a chance to discover how to turn those clicks into paid customers.
6. Build trust and create a loyal customer base
Reputation is incredibly important when you are a small local business. Many small businesses rely on word-of-mouth recommendations. However, the importance of your customers recommending you to their friends and family is being challenged. Before committing to purchasing a product or reach a service provider, most people are now in the habit of reading online reviews. They want to know if they are investing in a quality product or service before parting with their hard-earned money. The same goes for local services. Over 77% of consumers have consulted online reviews before hiring a local service professional at least once. What does that mean for your local business? This trend makes it clear that you need a website of your own so that you can control your own online reputation.
Even if your business only covers a small geographic area, it is highly likely your customers are talking about you online. The growth of social media means that your customers can share their experience of your service instantly. Showcasing good reviews on your own website will provide potential customers with a positive impression of your company. If you don’t have a professional business website, you may raise suspicions among potential customers. Any doubt a customer has about your business can, of course, lead them to look elsewhere. Don’t lose out by making the mistake of thinking you don’t need a website!
Getting a great website for your business doesn’t have to cost an arm and a leg. At ArtoonsInn Geeks Room you can get any kind of website set up at the lowest price there is while giving the best quality service. Check out Geeks Room’s reviews on Facebook or Instagram.
Your own website—if you don’t already have one—doesn’t have to be fancy.
If you have some technical skills, you may consider hiring a designer or buy a website theme/template and try self-hosting your website and manage it, but if you do not have any technical skills and still wish to have a website of your own, ArtoonsInn Geeks Room is there just for people like you.
-We will provide you with a dedicated support manager, unlike any hosting provider there is.
-Your support manager will explain how things work at Geeks Room.
-Your support manager will share website templates with you from which you can choose the best look for your website.
-Your support manager will set up your website.
-Your support manager will take care of your website hosting.
-Your support manager will explain in simple language how to use your website.
-Your support manager will take care of your website security. YES! We do that too, again, unlike any other provider!
-Your support manager will be your primary contact and will be there with you from the beginning.
-You can discuss things, you can ask questions –you can even tell your personal stories to your support manager. Just kidding!
Don’t procrastinate any further. Click here to chat with us.
About Geeks Room
Geeks Room is one of many rooms at ArtoonsInn dedicated to providing websites to artists, small businesses and service providers.